Arctic Roe of Scandinavia: A Rising Star in the Culinary World

Aiming for the Stars

Arctic Roe of Scandinavia is a young company with big ambitions, aiming to make a significant impact in the global food industry. One of its primary targets is the bustling city of London, a beacon of culinary excellence.

Key Shareholder: Fia Gulliksson

Arctic Roe boasts a prominent shareholder, Fia Gulliksson, the founder of Food In Action. Fia is a renowned chef, speaker, and influencer with extensive experience in the culinary world. Currently based in London, she is instrumental in launching new culinary ventures and helping Nordic entertainment, food, and beverage producers penetrate the English market.

Launch of Pantechnicon in London

Fia Gulliksson is actively involved in establishing Pantechnicon, a new culinary center in London celebrating Nordic and Japanese creativity in food and drink culture. This innovative hub is set to attract food enthusiasts from across the city and beyond.

Exclusive Event: Arctic Bath Hotel Project Launch

On December 11, Food In Action, on behalf of Visit Sweden, organized a press launch for the exclusive Arctic Bath hotel project in Lapland. The event took place at the Swedish Ambassador’s residence in London and was attended by around 40 journalists.

Arctic Breakfast Featuring Swedish Black Caviar

A highlight of the event was a sparkling Arctic breakfast, where Arctic Roe's Swedish Black Caviar took center stage. This luxurious delicacy left a lasting impression on the attendees and is expected to delight guests at the Arctic Bath hotel in Lapland. The goal is to introduce this exquisite caviar to British consumers as well.

Looking Towards a Bright Future

Arctic Roe of Scandinavia continues to aim high, with London as a key market. With influential partners like Fia Gulliksson and groundbreaking projects like the Arctic Bath hotel, the company is well on its way to achieving global recognition. Here we come!